To protect the Ultimate Team community from the misinformation, market manipulation, and premature hype caused by leaks. To ensure that players discover new cards, SBCs, and events not through a Twitter (X) post, but through the game's own iconic loading screen.

To build a fair community where strategy and pure enjoyment of the game come first — not leaks. A world where no one panic-sells their cards because "a new one drops tomorrow," and where everyone experiences the same surprise when they open the game at content o'clock.